It’s official. The wait is over for Rihanna. or maybe just the “weight” of what she has been struggling with personally and artistically through the last year. A video that translates in the most raw visual the sentiments of the lyrics & the dark/gritty in your face statement in which Rihanna is empowered. She is basically at a point where she does not need gimmicks, she does not need backups. She is strong, confident, beautiful, & a heroine all by herself.

Rihanna’s performance of this particular song is vocally overwhelming. Her attitude is strong but not offensive though some fans might have a difficulty with her being “a fucking lady”.

I was watching the video with my best friend film-maker/art director Phaedra, and she drew my attention to a deeper meaning behind the visual of the video. Phaedra says” The video was shot to emphasis clearly what she’s trying to say. The angles that were used to shoot the video were sharp, straight forward, & not depended on a director trying to flex his technical muscles. It depends on deep understanding of the meaning which gave a bigger & more meaningful perspective for the lyrics.”

Rihanna’s costumes changed various times though depended solely on the main theme of strength. Her body language was emphatic & powerful. Eye contact with the camera was piercing. Ultimately, Rihanna has grown & released herself from any expectations other than what she expects from herself.

Watch it here

What do YOU think of the video? Let us know your comments.